John Hendricks, founder of the resort at Gateway and the Discovery Channel spoke at a Grand Junction Economic Partnership meeting yesterday. I was fortunate to be in the audience for this well attended meeting.
Hendricks spoke about how regulation impacted his business, the starts and stops along the way, and how a vision of mission kept them focused on product and product diversification. The speech ended with about three minutes of footage that will be sliced and diced into smaller productions that will eventually become the advertisements for an upcoming and hopefully long running series called “Curiosity.” What we saw was a bird’s eye view of dropping into Gateway from Palisade and the fabulous landscape that surrounds us.
“Curiosity” will launch next summer and will focus on the big questions of life. The product will include the cable series to air Sundays at 8:00 p.m., product than can be downloaded to ipods or used in classrooms, and adventure tours that introduce experts and curious learners to each other. Hendricks said that this will be his biggest production ever, and that they are already in the process of filming 60 episodes. It is his hope that the series will become the equivalent of “60 Minutes” on the Discovery Channel. World recognized expert scientists will discuss developments in their fields of expertise in the series, sometimes in their laboratories, and sometimes on location in Gateway.
The point of Hendricks speech was that businesses need to always focus on what they are selling. In the case of the Discovery Channel, they are selling curiosity. He quipped that if Burlington Northern had focused on moving things; instead of their delivery method (railroad) UPS might be called Burlington Northern today. By focusing on the natural curiosity of humans, the Discovery Channel is focused on how to deliver information that satisfies our curiosity through a myriad of delivery systems.
Homework:
Local Footage To Be Used in Discovery Channel Project
Grand Junction Economic Partnership
Experius Academy
Hendricks spoke about how regulation impacted his business, the starts and stops along the way, and how a vision of mission kept them focused on product and product diversification. The speech ended with about three minutes of footage that will be sliced and diced into smaller productions that will eventually become the advertisements for an upcoming and hopefully long running series called “Curiosity.” What we saw was a bird’s eye view of dropping into Gateway from Palisade and the fabulous landscape that surrounds us.
“Curiosity” will launch next summer and will focus on the big questions of life. The product will include the cable series to air Sundays at 8:00 p.m., product than can be downloaded to ipods or used in classrooms, and adventure tours that introduce experts and curious learners to each other. Hendricks said that this will be his biggest production ever, and that they are already in the process of filming 60 episodes. It is his hope that the series will become the equivalent of “60 Minutes” on the Discovery Channel. World recognized expert scientists will discuss developments in their fields of expertise in the series, sometimes in their laboratories, and sometimes on location in Gateway.
The point of Hendricks speech was that businesses need to always focus on what they are selling. In the case of the Discovery Channel, they are selling curiosity. He quipped that if Burlington Northern had focused on moving things; instead of their delivery method (railroad) UPS might be called Burlington Northern today. By focusing on the natural curiosity of humans, the Discovery Channel is focused on how to deliver information that satisfies our curiosity through a myriad of delivery systems.
Homework:
Local Footage To Be Used in Discovery Channel Project
Grand Junction Economic Partnership
Experius Academy
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